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The Vision
In 2015, there will be a sustainable tourism industry whose benefits have been spread to all Provincial citizens through:

		A significant increase in sustainable jobs and income-earning opportunities in general
		A doubling of yields in the industry
		Being a fully representative industry in terms of ownership, control and management of enterprises and employment equity at all levels
		Being a world class destination in terms of quality of service, infrastructure and excellence
		An increase in awareness and access by domestic tourists and local markets
		Significant new product development especially in the areas of culture and heritage
		A highly successful marketing strategy of the destination both internationally and domestically with a focus on African linkages
		Significant reduction of the impact of seasonality

The Target

Maintain employment figures of 30 000 formal and 20 000 informal

Impact	Tourism
Investment Recruitment	Identify & shape recruitment investment opportunities based on the ITDF
Marketing	Mine existing markets, improve the tourism business leisure ratio, eliminate seasonality through the Cape Town 365 campaign
	Develop new sub-sectors, niches & products
	Link markets to emerging entrepreneurs
	Develop & implement the tourism 2010 plan
Infrastructural Enhancement	Develop infrastructure in terms of the ITDF and the TRSF
Strategic Competitiveness	Develop and implement a quality assurance system
Enterprise Development	Large scale implementation of the tourism enterprise development tiered support strategy
Local Economic Development	Develop & implement a community tourism programme with special emphasis on youth, rural and blue collar communities guided by the ITDF
Fair Business Environment	Implement a responsive regulatory environment geared towards private sector needs, whilst protecting public interests & a focus on tour guiding, tour operator, licensing, road signage, tourism safety and security

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